2026 Media Kit
Partner with IT Brief Australia
Technology news for CIOs & IT decision-makers
154,508
weekly page impressions
67,984
weekly unique visitors
14,740
newsletter recipients
43%
newsletter open rate
Why IT Brief Australia
A focused technology audience with practical buying influence
IT Brief is a live news website and weekly email newsletter dedicated to IT Managers & CIO's at large enterprise and government organisations throughout Australia. Typically 200 + seat organisations with an IT department.
Audience Signals
Traffic, reader mix, and the channels that move attentionTraffic sources
Referral
32%
Search
29%
Email
21%
Direct
18%
Reader technology
Devices
Desktop devices
81%
Mobile devices
15%
Tablet devices
4%
Operating systems
Windows
64%
macOS
21%
iOS
6%
Android
5%
Organisation sizes
below 750 seats
36%
below 2,500 seats
31%
above 2,500 seats
22%
below 100 seats
11%
Regional breakdown
New South Wales
53%
Victoria
26%
Queensland
9%
Western Australia
5%
Australian Capital Territory
2%
South Australia
2%
Tasmania
1%
Northern Territory
1%
Top job titles
IS/IT Manager/Director
31%
CIO
26%
COO
17%
Operations/Procurement Mgr
9%
Managing Director
6%
Top organisation types
Banking/Finance/Insurance
21%
Professional services
17%
Government/Defence
14%
Telecommunications
13%
Industrial/Mining
9%
Distribution Built In
Every sponsored story is designed to travelHomepages
Stories appear across relevant TechDay homepages and section feeds.
Newsletters
Campaigns are included in our email newsletter ecosystem.
SuperMetrics
Post-campaign reporting shows reads, impressions, and campaign value.
Sponsored Content Options
Simple building blocks that can be bought individually or as a package
News
Press release
We turn your press release into a news story and publish it.
$1,450
Editor written
450 words
Thought leadership
Byline
We edit and publish your supplied thought leadership column.
$1,450
Supplied copy
500 plus words
Advertorial
Editor interview
We research, interview, write, and publish a full sponsored story.
$4,350
Editor written
700-1,000 words
Included with sponsored content
Homepage inclusion
Email newsletter inclusion
Shared on X
SuperMetrics reporting
Promoted packages can add
Homepage stickiness for two weeks
Newsletter stickiness for two weeks
Guaranteed at least 100,000 impressions and 1,500 reads
Network Proof
IT Brief Australia is part of the wider TechDay publishing network
648,697
stories published
19,541
stories in the last 12 months
29,779
social media followers
21st
year of business
Key Editorial Topics
Agricultural Technology
AI Agents
AI Ethics & Governance
AI Models
AIOps
AI PC
Application Performance Monitoring
Application Programming Interface
Artificial General Intelligence
Artificial Intelligence
Clean technologies
Converged Infrastructure
Copilots
Customer Relationship Management
Data Analytics
Data Fabric
Data Science
Desktop-as-a-Service
DevOps
Digital Transformation
Digital twins
Disaster Recovery
Document Management
Edge AI
Edge Computing
Enterprise Content Management
Enterprise Resource Planning
Fleet Management
Generative AI
Health Technologies
High Performance Computing
Human Capital Management
Hybrid Cloud
Hybrid & Remote Work
Industrial IoT
Infrastructure-as-a-Service
Internet of Things
IT Automation
Large Language Models
Low code & No code
Manufacturing
Migration
Mobile Device Management
Multi-cloud
Network Infrastructure
Open source
Private Cloud
Public Cloud
Robotic Process Automation
Robotics
Semiconductors
Small Language Models
Software-as-a-Service
Software-defined Networking
Software Development
Storage
SuperCloud
Supply Chain
Synthetic Data
Wireless Networks
Trusted by
Press Releases
TechDay runs News Desk, our system for sorting through the thousands of press releases we receive and cover each week. Read how it works .
Please send all press releases to editors@techday.com.
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